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  • Writer's pictureExhibit Associates

Size Matters

How big should I go? Great Question. And of course the answer is: Depends.

The best tradeshow booth size can vary depending on several factors, including your goals,

budget, and the nature of your business. Here are some common booth sizes and considerations for each:

  1. Small Booth (10x10 feet): This is the most common booth size and often the most affordable. It provides enough space for basic displays, a table, and a few representatives. It's suitable for startups, small businesses, or those with a limited budget.

  2. Medium Booth (10x20 feet): A larger booth allows for more creativity and customization. You can include additional displays, product demos, seating areas, and interactive elements. It's ideal for businesses that want a more prominent presence and have a moderate budget.

  3. Large Booth (20x20 feet or larger): A large booth offers ample space for elaborate displays, multiple product demos, meeting areas, lounges, and interactive experiences. It's suitable for established companies, industry leaders, or those with a substantial budget looking to make a significant impact.

When determining the best booth size for your specific needs, consider the following factors:

  • Objectives: Define your goals for the tradeshow, such as lead generation, brand awareness, product showcasing, or networking. The booth size should align with your objectives.

  • Budget: Determine how much you're willing to invest in your booth, including design, construction, and logistics. Larger booths generally require a higher budget.

  • Branding and Messaging: Consider the amount of space you need to effectively convey your brand identity and communicate your message. A larger booth allows for more creativity and visual impact.

  • Product/Service: If you have large or complex products that require demonstration areas or if your services require dedicated spaces, a larger booth might be more appropriate.

  • Foot Traffic: Assess the anticipated foot traffic at the tradeshow. If it's a high-traffic event, a larger booth may help attract more attention.

  • Size of your Company: 20 people in your company. How many can staff a booth and be away from the office for 3 to 4 days? $1B Company: How do you effectively right size your booth for your messaging and meet your potential & current client's expectations? "Do you look the part?"

Ultimately, the best booth size is one that maximizes your brand visibility, accommodates your goals and budget, and provides a positive experience for attendees. It's beneficial to consult with trade show experts or booth designers who can help you determine the optimal booth size based on your specific requirements.

Of course we here at Exhibit Associates would love to help you out.


Exhibit Associates is a full service exhibit house. Which means we can design, build, manage, execute on your tradeshow booth. Tradeshow Booths, Corporate Displays and Museum Exhibits are our wheelhouse, along with execution on experiential marketing programs. Since 1978 clients have come to us for their display and exhibit needs.

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