Exhibit Associates has been around since 1978.   Since then there has been attempted assassination of the President, Financial Crisis of 2008, a recession (or two), a war (or three) and 9/11.  Our country has always come back strong and united.   

Th...

1. You know what you know 

2. You know what you don't know 

3. You don't know what you don't know

It's #3 that causes all the issues when it comes to tradeshows (and life.) 

While Annie in Bull Durham says "The world is made for people who aren't cursed with self...

How is Your Brand Represented in Your Own Building?

This is nothing special unless we get it wrong.  

It is a simple sign.  Wood and metal hanging on a red wall with some back lighting for the wall.   Was it the only thing we did for Virgin Mobile?  No....

Or "The Best Place to Hide a Dead Body?  2nd Page of a Google Search!"

As much as we in the tradeshow business like to say that tradeshows are awesome marketing tools, they are just part of the answer.  In fact there is only one place more decision makers gather for you...

Follow Up to The Four Rules of Tradeshows! 

Over the past week the Four Rules of Tradeshows, as described by Exhibit Associates has been discussed.  For those that have read all 4 Blog Posts - Thanks!  We hope it was worth your time.  

To Recap here a...

(My apologies for this post in advance.  This being the 5 straight day of posts I am getting a little

"punchy"   Enjoy!)

Stand Out! There are many ways this could happen.

Getting pulled out of line at TSA for 2 lbs of cocaine is one of them.   But I am sure not what...

In the Four Rules of Tradeshows, this is the most important:  Rule #3 Follow Up!

If you do not do this - Don't Go.   Don't exhibit, don't attend, don't even get out of bed in the morning.

Follow Up!  Follow Up!  Follow Up!

The key to success on this Rule is to h...

Rule #2 of The Four Rules of Tradeshows:  Exhibit With a Plan!

If you know anything about the United States Marine Corps then you know Parris Island

is home to Boot Camp.   When young recruits show up to this South Carolina "vacation spot" little do they realize that for...

The 1st Rule of tradeshows is Tell People You are Going!

• Ever been on a vacation?

• To a tropical island?

• How people did you tell before you left?

• Did you get paid to tell people?

Think about your tradeshow as the more you tell people, the more you ge...

This week we are going to review the Four Rules of Tradeshows in detail.  They are

simple in concept, but execution can be tough on your own.    Over the next 4 blog posts you will learn in detail what the Exhibit Associates version of the Four Rules are for Trades...