YOUR BRAND. OUR BUSINESS.

Time to Get After It! If you have been following along you are aware of the 4 Hacks to Improve Your Tradeshow ROI. #1 is You need to tell people you are going! For events -> This means @Twitter. and @Twitter, and @Twitter. And Here is a link to get your "Twitter Game Plan". The TGP will outline the when, and provide the tweets -> All you need to do is cut, paste and schedule! It's that easy! What does your "Twitter Game Plan" Look Like? The overall objective of the game

Actually they are not free - they cost time. Plan them out, the amount of time can be small, but they still costs. That is where Value comes into play. What is the value of social media? Planning out your exhibit schedule? Following Up? What is the cost of not following up? What is the cost of having nobody manning your tradeshow booth during the hall hours? What if, and just play along here - if you utilize multiple channels to let people know you are going? (Hack #1)

Case Study: Graphics are late, so electricity costs go up! Summary: On May 11th electricity for your booth would have been $100. But we can't order until the 14th because we don't know the exact floor plan so it is $180. Detail: Are we going to have light-boxes or not? The decision effects the electrical order. We set the graphic date to May 1st. Why? Your team wants light-boxes. Those graphics are a little different than hard graphics. The deadline is May 1st for

The decision for tradeshows is easy. Where else do you meet face to face with so many decision makers at an event? What other marketing channel gives you these introductions to potential new clients? The amount of pressure on marketing can be intense. Sales wants more leads. Leadership wants brand recognition. Finance wants to cut your budget. Your team wants to "Go Big!" With so many options the decision is not simple. Options? You bet. Here is a simple list: Sponso

There is so much hype these days. Be bigger. Be an industry leader. Have a ping pong table in your break area to show potential employees and clients how much you value culture. None of that matters if your employees dread working for your company. Here is a photo of a corporate display. Simple. Communicates to the potential client or employee and most importantly the current employees. Not every corporate display has to break the bank. #display #exhibit #design

Exhibit Associates is currently working on two tradeshow booths, a corporate timeline, updates to a museum exhibit, prepping for a brand activation and other projects. Sounds great. The Team is hard at work thanks to our corporate history. Since 1978 Exhibit Associates has been doing this. It is this history that allow that we are throwing it back. Clients come and go, Team Members arrive, leave, retire, etc. Even Ownership changed back in 2012. But throughout the year

Just a little video: Exhibit Associates design builds and manages tradeshow booths corporate displays and museum exhibits for our clients. #tradeshow #booth #exhibit #display #branding #marketing #brand #kansascity #kansas #missouri #YourBrandOurBusiness

Ever been to a Tradeshow Floor during a Set Up? Not saying it's one of the most messed up places in the world, but it has to be in the Top 10. The bigger the show and venue, the more mass confusion appears to be present. Yet it is not. To the experienced team it is a ballet. An organized "Flash Mob" that knows exactly what is going on, at what pace and everyone is keep perfect rhythm. Except for you. What is strangest to the outsider is it will be a beehive of activity, wi

In 107 days the beginning of the 2022 tradeshow season starts! Consumer Electronic Show known as CES starts in Las Vegas. A lot has happened in the 2 years since CES last took place. And we in the tradeshow industry are excited that it, and then the Shot Show, are going to happen. Every Exhibit House has a customer at CES. And we know how the planning for that goes will drive the 1st Quarter Success here at Exhibit Associates. (I can't speak to other houses.) 107 days, or