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Tradeshows are a great business development channel. No other place or event puts you and your sales team in front of more decisions makers. But there is more you can do to improve your ROI. Tradeshow Hacks. Simple things to do that will help you increase your ROI of your tradeshow program. Quite simple to discuss, but execution requires planning. That's on you, your marketing team and your sales team. (Good luck with that last one!) The Tradeshow Hacks to help increa

Do Not Under Estimate the Power of Graphics. Whether it's a game or landing page or a magazine ad or a tradeshow booth - Good graphics matter. Do you need to backlit them? No. Do you need to print new graphics every year? No. Do you need to spell check? Yes. Does your text have to be "balanced"? Yes. Balanced? What is that? Balance is about comprehension. One needs to make sure color, texture, size, location, fonts and brand all have to be taken into considerat

Skill, Tools, Design and Raw Materials. Supply Chain. Since 2020 it has been part of the equation in the fabrication world. 2020 was a seismic shift our world in the timeline of getting the goods, along with the costs of those goods. "JIT" was a paradigm shift. For the USA it was a chain saw company featured in an article in Inc Magazine that first discussed "Just In Time" inventory and manufacturing. This process removed the large inventory asset on company's balance s

Funny how it happens. One enters December with the knowledge that the year is ending soon and the "Goals & Objectives" from the previous year are now being reviewed. If formerly, Great! But even informally one knows. If you are in sales - you know your numbers. You know if you exceeded or not. Marketing? Well that is a little different, but you still know if your execution resulted in the performance you expected. Did marketing hit their performance objectives? Sale

Sometimes bigger is better. When it comes to tradeshow booths: How big is big enough? That question is up to our client. We have one billion dollar company that rents a 10x10 every 2 years. We have one CPG company trying to keep up with the competition, so they want the size of the larger competition, and their #tradeshow booth is larger than one would think for a smaller sized company. Does it matter to the Exhibit Associates Team? No. We execute big or small. Rental or

A customer left. It happens. Our intentions with this client were to be the best for them we could. But it did not work out and our team will learn from it. Exhibit Associates handled 145 different shows in 2022. We have 3 people that oversee services to make sure it happens without a hitch. Our goals are always to partner with our clients to come up with a plan, stay on the plan, and by doing that we save our client money. Any changes to a tradeshow plan close to the

In the aviation world there are a lot of sayings. The 1st one a lot of pilots learn is "The Rules are Written in Blood." Meaning somewhere in the last 100+ years of flight a mistake was made, and the powers that be determined it was worth making a rule for airmen to follow. A simple one is "check your oil." You don't want your engine to seize while you are in the air. Another rule is "Plan the flight, fly the plan." Now that means do some planning prior to getting a

The amazing thing about this industry, the tradeshow industry, is it waits for no one. It does not matter who you are, what company you are, or what exhibit house you work with - tradeshows start on time! So if you haven't thought about your booth for your January show, well it may be too late. Today we just shipped our last booth out of 2022. As far as we are concerned 2022 is Done! And 2023 is coming at us with "all gas and no brakes!" And we couldn't be happier! You

Yup. I wrote that. January is only 53 days away. Between now and then family will gather for the holidays, travel will happen and everyone will consider NYE plans. Then one right after another the big tradeshows will happen. CES and Shot Show start it off. Then too many to mention. Are you ready? Head over to our Insider page. It's free. No email. No retargeting. Just some information that might help you out. #LDT (Let's Do This!) -----------------------------

Guess this post is overdue. There hasn't been a new post from Exhibit Associates in weeks. Why? Tradeshow Season. Our clients have been exhibiting from coast to coast to coast to coast** and getting business done. And we have been working supporting our clients with their graphics, layouts, carpet, electrical and hanging signs. Behind the scenes so when the tradeshow opens, the booth is ready for business! Over the past 60 days our clients have been closing business an

Tradeshow Season is taking it's toll. Exhibit Associates just said "No" to a piece of business. Not a large one, but still business. Great customer, no issues, just do not have the capacity to fulfil the job in the time frame requested. Plan. January 2023 is coming up. Plan with your exhibit house your game plan for tradeshows. Everyone else is. -------------------------------------------------- Exhibit Associates design builds and manages trade show booths corporate

In the middle of tradeshow season it is important to remember that all tradeshows start the same: A blank canvas made of concrete. Does not matter how big or small. So when the set begins for the show they all look the same. Makes for an interesting project since in a short time this space was a 30x30 tradeshow booth, and then in 3 days the tradeshow was over, and now the tradeshow booth is in our facility ready for storage. It is a Tradeshow Cycle. (More on that lat

...and you are already 2 hours behind. One component of Tradeshow Season is the actual tradeshow. This weekend and next weekend the Exhibit Associates teams will be setting up tradeshow booths. Long Beach, Chicago, Dallas, DC, and Atlanta are some of the towns we will be setting up booths in these two weekends. A lot of work. In Chicago and DC we have some big booths. The saying is - "You are 2 hours behind." Even 30 minutes in. Time is the enemy. Yeah this month we

And only 114 Days to the End of The Year. 2023 is almost here. And the start of 2023 is January which has CES, Shot Show and a host of other tradeshows to kick off Tradeshow Season 2023. But right now we are in the 1st week of this Tradeshow Season. And it is no joke. The amount of new meetings being had by Exhibit Associates for new booths from existing and new clients is picking up. With that when you call you exhibit house, be clear on what you want. "I have a 10x10

Time. It's the one thing we have a limited and endless amount. Limited - yes we are on this planet for a limited amount of time. Yet 10 years in the future is forever in the future. In Game of Thrones it was the deadline of winter coming. Which apparently lasts a varied amount of time. And in GOT so many people died in so many horrific ways time was irrelevant. You most likely were not going to die of old age. But by sword, starvation, or dragon. Tradeshows are not t

Really that is what today is. Kids are in school, vacations are over, and now it is time to get to work. The "watercooler" can be tempting with talks of NASCAR playoffs just starting, college football under way, NFL about to start and baseball heading towards the playoffs. But the work is not going anywhere unless you "get after it." And getting after it is where #LDT - Let's Do This comes from. It is actually a derivative of Tom Brady's #LFG - but I can't really right th

"On the tradeshow floor right now there are labor teams working to get your tradeshow booth ready for Tuesday." Developed as early as 1887 it is to celebrate the American labor movement and the works and contributions of laborers to the development and achievements of the United States. In the Tradeshow Industry it means something special. It is the team you hire in Chicago, or in Orlando, or in Vegas or in the 100 other locations around the United States that hosts tradesho

Tradeshow Season is upon us. So what? What does it mean? It means show up to close business. Well it means business is getting done, our clients are keeping the Exhibit Associates Team busy and they are getting the ROI on their tradeshow program in terms of new clients and new revenue. Our clients demand the best at the best pricing. Tradeshow booths are an investment - so is the tradeshow itself. The space, shipping, material handling, setup, break down and storage of

We at Exhibit Associates look forward to this month not because Pumpkin Spice Lattes are available, but because tradeshows are happening! Why does this happen now? Tradeshows lead to new business. Whether it is from a new client or an existing client business happens on the tradeshow floor. 10x10, Table Throw and Banner Stand, 10x20, 20x20 or 50x80 - it is where the decisions makers our clients want to meet go. Our clients get business at tradeshows. Summer is over, it

Nothing Special. Except in this industry - tradeshow industry, it gets crazy busy at exhibit houses. Large, small, multiple locations, single location, single operator or a team of 100s -> September is the busiest month of our year. Why? Kids are back at school, vacations are done and the end of the year is coming. In business, in sales - December 31 is a hard deadline. How much did you sell this year? No almosts. No discussing how you came in second place on the large d