The decision for tradeshows is easy. Where else do you meet face to face with so many decision makers at an event? What other marketing channel gives you these introductions to potential new clients?
The amount of pressure on marketing can be intense.
Sales wants more leads. Leadership wants brand recognition. Finance wants to cut your budget. Your team wants to "Go Big!"
With so many options the decision is not simple. Options? You bet. Here is a simple list:
Every option consumes resources. Every option has it's champion on your team. Every option has someone from out side your team asking you to "tap the brakes" on that spend.
The 122nd US Open Championship is taking place in New England this week. And you can bet companies such American Express, Cisco, Deloitte, Rolex and Lexus have weighed the cost benefit analysis of sponsorship to this event.
The funny part is all of them also go big in the tradeshow world as well. Why? The decision for tradeshows is easy. Where else do you meet face to face with so many decision makers at an event?