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  • Writer's pictureExhibit Associates

What it Takes

Tradeshow Season is upon us. So what? What does it mean? It means show up to close

business.


Well it means business is getting done, our clients are keeping the Exhibit Associates Team busy and they are getting the ROI on their tradeshow program in terms of new clients and new revenue.


Our clients demand the best at the best pricing. Tradeshow booths are an investment - so is the tradeshow itself. The space, shipping, material handling, setup, break down and storage of your booth all costs money. There has to be a Return On Investment.


Overheard at a Industrial Tradeshow in 2019: "That was a 15 minute close that took 15 months to get." Magic does not happen. Sales teams have to work the pre-event, the event and the post event to get the ROI required. But this situation was the key decision maker, seeing the products, the team supporting the products and looking the sales person in the eyes. Boom! Sales Closed!


And if you are not there to close the deal, who will?


"What it takes" means show up, with a game plan and close business. That is all that matters. And if you & your company are not there - who are your current and future clients talking to?


Get moving. That's what it takes.


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Exhibit Associates design builds and manages trade show booths corporate displays and museum exhibits for our clients. #trade #show #booth #exhibit #display #branding #marketing #brand #kansascity #kansas #missouri #YourBrandOurBusiness www.exhibitassociates.com





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