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  • Writer's pictureExhibit Associates


Creating the ultimate checklist for tradeshow success involves a comprehensive approach that covers the stages before, during, and after the event. This list ensures that you're well-prepared, can engage effectively with attendees, and follow up efficiently to maximize your investment.

Pre-Show Preparation

1. Set Clear Objectives: Define what you want to achieve (brand awareness, leads, sales, etc.).

2. Budget Planning: Allocate funds for booth design, marketing materials, travel, and other expenses.

3. Booth Design and Production: Start the design process early, focusing on brand messaging, engagement zones, and functionality.

4. Technology Integration: Plan for any digital displays, interactive elements, or tech needs like Wi-Fi and charging stations.

5. Marketing Materials: Design and produce promotional items, brochures, business cards, and digital content.

6. Staff Selection and Training: Choose your team and provide training on booth etiquette, product knowledge, and lead capture.

7. Appointment Scheduling: Pre-schedule meetings with prospects, clients, and partners attending the show.

8. Promotional Plan: Utilize social media, email marketing, and your website to announce your presence and booth location.

9. Logistics and Services: Arrange shipping, storage, and setup/teardown services. Also, book travel and accommodations early.

10. Legal and Regulatory Checks: Ensure compliance with event regulations, licensing, and insurance requirements.

During the Show

1. Booth Setup: Arrive early to oversee the setup of your booth and ensure everything is in order.

2. Daily Briefings: Hold short meetings with your team each day to go over goals, schedules, and any updates.

3. Engagement Strategy: Implement your plan for attracting and engaging visitors, including demonstrations, presentations, and interactive elements.

4. Lead Capture: Use digital tools or traditional methods efficiently to collect visitor information for follow-up.

5. Network Actively: Attend social events, seminars, and workshops to expand your professional network.

6. Social Media Updates: Share highlights, booth activities, and live content to engage audiences online.

7. Monitor Performance: Keep track of booth traffic, engagement levels, and lead generation to adjust strategies as needed.

Post-Show Follow-Up

1. Lead Sorting and Analysis: Quickly sort and rate leads based on predefined criteria for prioritization.

2. Follow-Up Communication: Send personalized follow-up messages to leads, contacts, and partners met during the show.

3. Debrief with Your Team: Gather feedback on what worked well and areas for improvement.

4. Measure ROI: Assess the success of the trade show against your objectives and analyze the return on investment.

5. Report and Share Insights: Compile a report detailing performance metrics, insights gained, and recommendations for future shows.

6. Thank You Notes: Send thank you messages to booth visitors, new contacts, and your staff for their efforts.

By following this checklist, you can ensure a comprehensive approach to tradeshow participation, maximizing your opportunities for success and laying a solid foundation for future events.


Exhibit Associates specializes in trade show #exhibit #design, offering custom booth solutions and innovative displays. Their expertise in tradeshow booth construction is enhanced by interactive exhibit technology, ensuring engaging and brand-focused designs. With a commitment to environmental sustainability, they provide modular and eco-friendly booth options. Their services cover everything from creative trade show displays and custom booths to effective trade show marketing and event branding solutions. They also handle tradeshow #logistics, booth rentals, lighting solutions, and virtual exhibits. Exhibit Associates excels in project management, ensuring seamless booth installation and crafting impactful exhibition designs and event marketing strategies.


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