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  • Writer's pictureExhibit Associates

"Failure Is Not an Option"

Having an exhibit plan for a trade show is crucial for maximizing return on investment and ensuring strategic alignment with your company's marketing goals. Here’s why it’s important and the tools you can use.

Importance of an Exhibit Plan

- Strategic Alignment: Ensures participation aligns with marketing strategies and business objectives.

- Budget Management: Helps in effectively managing expenses to avoid unexpected costs.

- Resource Optimization: Ensures optimal use of time, staff, and materials.

- Increased Effectiveness: Aids in creating a standout booth, clear messaging, and engaging visitor experiences.

- Measurement and Follow-up: Includes success metrics and a strategy for post-event lead follow-up.

Tools for Creating an Exhibit Plan:

1. Project Management Software: For task and deadline management (e.g., Trello, Asana).

2. Budgeting Tools: For tracking expenses (e.g., Excel, budgeting software).

3. Design Software: For booth design (e.g., Adobe Creative Suite, SketchUp).

4. CRM Systems: For managing leads and follow-ups.

5. Digital Marketing Platforms: For pre-show promotions (e.g., Mailchimp, social media tools).

6. Analytics Tools: To measure marketing effectiveness.

7. Feedback and Survey Tools: For post-show insights (e.g., SurveyMonkey).

Using these tools ensures a comprehensive, effective exhibit plan that aligns with your objectives, optimizes resources, and enhances the success of your trade show participation.


Exhibit Associates specializes in trade show #exhibit #design, offering custom booth solutions and innovative displays. Their expertise in tradeshow booth construction is enhanced by interactive exhibit technology, ensuring engaging and brand-focused designs. With a commitment to environmental sustainability, they provide modular and eco-friendly booth options. Their services cover everything from creative trade show displays and custom booths to effective trade show marketing and event branding solutions. They also handle tradeshow #logistics, booth rentals, lighting solutions, and virtual exhibits. Exhibit Associates excels in project management, ensuring seamless booth installation and crafting impactful exhibition designs and event marketing strategies.


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