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  • Writer's pictureExhibit Associates

What is Design

Design is everywhere around us, from the products we use to the buildings we inhabit. But

what exactly is design, and why is it so important? In this blog post, we'll explore the basics of design and how it impacts our daily lives.

What is Design?

Design is the process of creating something with both form and function. It can refer to everything from industrial design (products, furniture, and machines) to graphic design (visual communication and branding) to architecture (buildings and spaces).

Design involves a careful balance between aesthetics and usability. A well-designed object should be visually appealing while also serving its intended purpose efficiently and effectively.

The Importance of Design

Design plays a crucial role in our daily lives, from the products we use to the spaces we inhabit. Good design can improve our quality of life, enhance our productivity, and even impact our emotional state.

For example, a well-designed chair not only looks good but also provides comfort and support for our bodies. A thoughtfully designed workspace can improve our productivity and concentration, while a beautifully designed park can provide a peaceful retreat from the chaos of urban life.

Design can also communicate important messages and values. Branding and graphic design can help businesses convey their message and connect with their audience. Architecture can reflect cultural values and help shape the identity of a city or region.

The Design Process

Design is a process that involves several stages, including research, ideation, prototyping, and implementation. The process may vary depending on the type of design and the specific project.

Research involves gathering information about the user, the context, and the problem at hand. Ideation is the process of generating and exploring multiple ideas and concepts. Prototyping involves creating physical or digital models of the design to test and refine it. Implementation is the final stage of the design process, where the design is brought to life through production or construction.

The design process requires creativity, critical thinking, and collaboration. It involves constant iteration and refinement based on feedback and testing.

In conclusion, design is a fundamental aspect of our daily lives. Good design can improve our quality of life, enhance our productivity, and communicate important messages and values. The design process involves research, ideation, prototyping, and implementation and requires creativity, critical thinking, and collaboration.

Design: You know it when you see it.

Design: It takes a team.

Design: Is a process.


Exhibit Associates is a full service exhibit house. Which means we can design, build, manage, execute on your tradeshow booth. Tradeshow Booths, Corporate Displays and Museum Exhibits are our wheelhouse, along with execution on experiential marketing programs. Since 1978 clients have come to us for their display and exhibit needs.

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