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  • Writer's pictureExhibit Associates

”I’m a shoe man, born and bred, dammit.”

The World of Al Bundy: Shoes! That hapless show salesman from Chicago. He did score 4 touchdowns in a single game. And actually how many shoe salesmen are represented on TV? Shoes are important at a tradeshow.

You need a comfortable shoe at a tradeshow. It is one that provides adequate support, cushioning, and a proper fit for your feet. It should allow you to walk, stand, or engage in activities for extended periods without causing discomfort or pain.

Think 3 days, 8 hours a day on concrete. That is what you are up against. That is what your shoes need to combat. You will have carpet below you. And if your tradeshow manager has any sympathies, instead of that rental carpet that is about as thick as a paper towel, they will have put padding below it.

But your shoe is up to you. So here is some information about what makes a comfortable shoe:

  1. Supportive Design: A comfortable shoe usually has good arch support to maintain the natural alignment of your feet. It should also provide stability and prevent excessive pronation (rolling inward) or supination (rolling outward) of the foot.

  2. Cushioning and Shock Absorption: The shoe should have sufficient padding and cushioning in the midsole and heel area to absorb impact while walking or running. This helps reduce strain on your joints and prevents discomfort.

  3. Proper Fit: A comfortable shoe should fit well, with enough room for your toes to move freely without being too tight or too loose. The shoe should also have a secure heel counter to prevent slipping or rubbing.

  4. Breathable Materials: Shoes made from breathable materials allow air circulation, preventing excessive sweating and keeping your feet cool and dry.

  5. Flexibility: The shoe should offer some flexibility, especially in the forefoot area, allowing your feet to move naturally and comfortably.

  6. Lightweight: Comfortable shoes are often lightweight, reducing the strain on your feet and legs during prolonged wear.

  7. Adjustable Features: Some shoes have adjustable features like laces or straps, allowing you to customize the fit according to your preferences and foot shape.

It's important to note that everyone's feet are unique, so what may be comfortable for one person may not be for another. It's always recommended to try on shoes and walk around in them before making a purchase to ensure they meet your comfort needs.

Above all, never wear new shoes to a tradeshow.

And as Al Bundy would say: "No One Can Resist A Show Salesmen.


Exhibit Associates is a full service exhibit house. Which means we can design, build, manage, execute on your tradeshow booth. Tradeshow Booths, Corporate Displays and Museum Exhibits are our wheelhouse, along with execution on experiential marketing programs. Since 1978 clients have come to us for their display and exhibit needs.

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