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  • Writer's pictureExhibit Associates

Graphics? We don't need any stinking graphics.**

With apologies to "The Treasure of Sierra Madre" you actually do need graphics.



Exhibit Associates design, builds and manages Tradeshow Booths for our clients. We believe trade shows are a crucial platform for businesses to showcase their products, services, and brand to potential customers and partners. However, with so many competing vendors and exhibitors, it can be challenging to stand out from the crowd and make a lasting impression. One of the most effective ways to do this is by using high-quality graphics.


Graphics are an essential component of any trade show booth or exhibit. They can help to create a visual identity for the brand, attract attention, and communicate key messages to visitors. Here are some of the ways that graphics can be used effectively at a trade show:

  1. Eye-catching displays: Trade shows are a visual medium, and the first thing that visitors will see when they approach a booth is its display. High-quality graphics that are large, colorful, and visually appealing can help to attract attention and draw visitors in.

  2. Branding and messaging: Graphics can be used to communicate a brand's message and values. This can be done through the use of logos, slogans, and other branding elements. Graphics can also be used to highlight key features and benefits of products or services, helping to differentiate them from the competition.

  3. Interactive experiences: Graphics can be used to create interactive experiences for visitors. For example, touchscreen displays can be used to provide product demos or interactive experiences.

  4. Promotional materials: Graphics can be used to create promotional materials such as brochures, flyers, and banners. These materials can be used to provide more information about the brand or products and can be distributed to visitors as they leave the booth. Digital format (thumb drive) or hard copy. Better yet, get their email (i.e. scan their badge) so you can provide them with the digital versions when you follow up. (Tradeshow ROI Hack #3: Follow Up!)

  5. Social media: Trade shows provide an opportunity to generate social media buzz and engage with potential customers. Graphics can be used to create visually compelling content for social media platforms, helping to promote the brand and generate interest in its products or services. This is free distribution. If you are not utilizing it please have a long talk internally with marketing & sales to see why not.

Graphics are an essential component of any trade show exhibit. They can help to create a visual identity for the brand, attract attention, communicate key messages, create interactive experiences, and promote the brand on social media. Investing in high-quality graphics is an excellent way for businesses to stand out from the crowd and make a lasting impression at trade shows. Which if done right, translate into additional revenue for your company.


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Exhibit Associates is a full service exhibit house. Which means we can design, build, manage, execute on your tradeshow booth. Tradeshow Booths, Corporate Displays and Museum Exhibits are our wheelhouse, along with execution on experiential marketing programs. Since 1978 clients have come to us for their display and exhibit needs.






www.exhibitassociates.com


**We Know, not the actual line. But you all know the line.

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