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  • Writer's pictureExhibit Associates

Exhibits Are Powerful!

Exhibits are a powerful tool for businesses, museums, and other organizations to showcase their products & services. Exhibits can be used to educate, inform, or entertain visitors and can help organizations to achieve a range of objectives.

What are Exhibits?

Might as well start at the beginning. Exhibits are displays of items, information, or experiences that are designed to be viewed by attendees or visitors. Exhibits can take many forms, from simple displays to complex installations that incorporate multimedia, interactive components, and more.

Why are Exhibits Important?

Focusing on tradeshows, exhibits are an essential tool for businesses looking to engage current and future clients, communicate their message, and achieve their business development objectives. Here are some of the key reasons why exhibits are important:

  • Promotion and Marketing: Exhibits can be used to promote products, services, or brands to a wide audience. They can showcase new products, highlight key features, and create a memorable impression that encourages visitors to make a purchase or take action.

  • Branding and Image: Exhibits can help to build a brand or reinforce an image by showcasing key messages and values. They can create a positive association with an organization, helping to increase awareness and loyalty among visitors.

How to Create Effective Tradeshow Booth

Creating effective tradeshow booth, and executing on the service side, requires careful planning and attention to detail. Here are some tips for a successful tradeshow execution:

  1. Define Your Objectives: Before you start designing your booth, it's important to define your objectives. What do you want to achieve? Are you trying to educate attendees, promote a product, build your brand or close deals?

    1. Defining your objectives will help you to create an exhibit that is focused and effective.

  2. Know Your Audience: It's important to understand your current & potential clients and their needs and interests. What do they already buy? Who do they buy it from? What features or benefits would be most important to highlight?

    1. Knowing your audience will help you to create an exhibit that is relevant and engaging.

  3. Use Design Principles: Good tradeshow booth design incorporates principles of visual communication, such as color, typography, and layout. These principles can be used to create a visual hierarchy that guides visitors through the booth and highlights key messages and information.

  4. Incorporate Multimedia and Interactive Elements: Multimedia and interactive elements can make exhibits more engaging and memorable. Consider using videos, animations, touch screens, or other interactive components that allow attendees to explore and learn in a hands-on way.

  5. Feedback: Once your tradeshow is over, it's important to recap and evaluate performance. Collect feedback from staff and make adjustments as needed to ensure that your next tradeshow will exceed your objectives.

Exhibits are a powerful tool for businesses who want to maximize this business development channel. Whether you're promoting a product, promoting your brand or trying to close deals, tradeshow exhibits can help you to achieve your objectives and develop an ROI. By following these tips for creating effective exhibits, you can create a tradeshow booth that stands out and makes an impact.


Exhibit Associates is a full service exhibit house. Which means we can design, build, manage, execute on your tradeshow booth. Tradeshow Booths, Corporate Displays and Museum Exhibits are our wheelhouse, along with execution on experiential marketing programs. Since 1978 clients have come to us for their display and exhibit needs.

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