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  • Writer's pictureExhibit Associates

Accountability. (Wait...What...Already?)

Funny how it happens. One enters December with the knowledge that the year is ending soon and the "Goals & Objectives" from the previous year are now being reviewed. If formerly, Great!

But even informally one knows. If you are in sales - you know your numbers. You know if you exceeded or not. Marketing? Well that is a little different, but you still know if your execution resulted in the performance you expected. Did marketing hit their performance objectives?

  • Sales Growth

  • Leads

  • Traffic

  • SEO Rankings

  • Social Shares/Comments/Engagement

  • Reach

And if marketing has fallen short, sales has a place to lay the blame. (And we know that's how that one goes.) So in December you make next year - actually now this years - Goals & Objectives.

Well today is March 1st. Two full months done in 2023. How's it going?

And that question is called "Accountability."


Yes Exhibit Associates is an exhibit house. We believe tradeshows should be in the mix for your sales & marketing. But we are one small part of that mix for a company that is hitting on all cylinders. Sales people reaching out, Social Media, Event Marketing, Media Buys, Direct Mail, and tradeshows are still just part of the mix for Business Development.


Exhibit Associates is a full service exhibit house. Which means we can design, build, manage, execute on your tradeshow booth. Tradeshow Booths, Corporate Displays and Museum Exhibits are our wheelhouse, along with execution on experiential marketing programs. Since 1978 clients have come to us for their display and exhibit needs.

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