Project Overview

ZIWI partnered with Exhibit Associates to design and build a custom 20x20 trade show booth that reflected the brand’s New Zealand roots while supporting long-term flexibility across multiple shows. The project followed a structured design-to-fabrication process, balancing creative vision, operational efficiency, and cost-conscious engineering.

Role

Design, Fabrication, Project Management, and Coordination

Exhibit Associates served as the exhibit house partner, guiding the project from initial concept through fabrication and show readiness.

Objective

Design and deliver a custom trade show booth that:

Reflected ZIWI’s New Zealand heritage through a “green” and natural aesthetic
Could be completed within a six-month timeline
Minimized long-term ownership and labor costs
Offered flexibility to expand into larger booth footprints in the future

Outcome

The final booth delivered a strong brand presence on the trade show floor and received positive recognition from attendees and on social media. Beyond aesthetics, the booth was engineered to reduce long-term costs and increase flexibility

Conducted initial discovery and design interviews with ZIWI’s marketing and executive teams
Led concept development and iterative design reviews
Collaborated internally across design, fabrication, and operations to meet timeline requirements
Engineered the booth for efficient installation and dismantle
Managed the transition from approved design through fabrication and delivery

Responsibilites

Materials & Fabrication

Custom fabricated structural elements
Integrated hanging sign structure
Custom flooring and surface finishes
Green accents and textures inspired by New Zealand landscapes
Modular components designed for multiple footprint configurations

ZIWI BOOTH PROJECT