Be Brave!

Tradeshow set-ups are not for the weak of heart or body.

Organized chaos. Unorganized chaos. We here at Exhibit Associates are working with several clients for January shows. Nothing special there - it's our job. One we are just shipping, one we are doing everything. Everything is setup, dismantle, electricity, material handling (aka drayage), hanging sign, cleaning, etc.

But even if you are paying your exhibit house to accomplish the set up, you should go! During set up of a typical 20x20 it can be confusing to the rookie on the floor. But go. Be there. Ask questions. Learn. Be Brave! Everybody was new once!

WARNING: If you speak with a crewmember about the Chiefs, or NASCAR**, or Royals - they will speak back and entertain you for hours. They are on the clock. And as a paying client you are at the top of the pyramid. A good foreman will break up that conversation.

Just like that classic song "East Bound and Down" by Jerry Reed from "Smokey and the Bandit" movie: "We've got a long way to go, and a short time to get there." Tradeshow sets are busy, and busy by design. Forklifts, ladders, booms, electric carts, people, carpet.

So be Brave - Even if your exhibit house is handling everything - go during the set-up and see the effort it takes. The good part is you do not have to be on that floor all day - you are dead weight after all. But go, learn and appreciate!

DJ

**No one ever speaks about NASCAR.