How to Use @Twitter
The key is the pace at what you use Twitter to Promote.
And the key is what #Hastags & Handles to Use.
You need to tell people you are going!
For every event there is a @Twitter Handle and #Hashtag. Every Event is hosted by an organization. They have a @Twitter handle and #Hashtag as well. Guess what? If the hall is big enough -> It has a @Twitter handle and #Hashtag as well. The city the event is in? You Bet!
Is your brand known for the products and services and there is no way the #Marketing Gods will allow you access to the @Twitter handle for the company, service or product? Get an "event" handle for the company. Tie into the main marketing channels for your company, but you get to have fun with it! There is so many ways to slice this hack.
I will not discuss the pre-event marketing you have to accomplish 6 months out. Or one month out. Or 1 day out.
This is for the day of the tradeshow.
6AM on the day of - everyone waking up will search @Twitter for the @Twitter Handle and #Hashtags of the events. Use them in the 6 AM Tweet about your booth. Use the Booth Number.
15 Minutes to Go, 12 Minutes to Go, 5 Minutes to Go and +1 Minute after the start. Your Booth Number, Handle & Hashtag of the show and a photo. These 4 tweets will be looked at while people are waiting to enter the floor.
15 Pre-Lunch, Middle of Lunch and +1 After Lunch. People are scrolling - again Handle & Hashtag of the tradeshow with your booth number.
30 Prior to End of Day - Thanking everyone who stopped by.
2nd Day, 3rd Day - Same Schedule. For a 2 Day event that is 18 Tweets.
This is why it's good to have a event @twitter . If your brand/company is known for it's product/services - diluting the message with a single event can cause issuses. So if you are @Garmin, have @Garmin_Events. If you are @Pepsi, have @P_Tradeshow.
No one cares how many followers you have - this activity is for those searching during the event. Hashtag and Handle with your booth number over and over again.
Distribution is free, you can set these up ahead of schedule - helps people find you.