top of page
  • Writer's pictureExhibit Associates

Just Do It!

Following up after a trade show is crucial for maximizing your investment, building relationships, differentiating your business, gathering feedback, and closing sales.

Essential Tools for Follow-Up

- CRM Software (e.g., Salesforce, HubSpot): Manage leads and schedule follow-ups.

- Email Marketing Tools (e.g., Mailchimp, Constant Contact): Send personalized follow-up emails.

- Social Media (LinkedIn, Twitter, Facebook): Stay in touch and engage with contacts.

- Project Management Tools (Trello, Asana): Coordinate follow-up tasks within your team.

- Survey Tools (SurveyMonkey, Google Forms): Gather feedback post-event.

- Video Conferencing Tools (Zoom, Microsoft Teams): Schedule follow-up meetings, especially with non-local contacts.

Best Practices for Effective Follow-Up

- Personalization: Tailor communications to reflect specific conversations from the trade show.

- Promptness: Follow up within a week while the interaction is fresh.

- Value: Offer something beneficial in each follow-up, such as insights or exclusive offers.

- Tracking: Use CRM to monitor follow-ups and outcomes, refining your approach over time.

By utilizing these tools and practices, you can effectively transform trade show leads into valuable business outcomes.


Exhibit Associates specializes in trade show #exhibit #design, offering custom booth solutions and innovative displays. Their expertise in tradeshow booth construction is enhanced by interactive exhibit technology, ensuring engaging and brand-focused designs. With a commitment to environmental sustainability, they provide modular and eco-friendly booth options. Their services cover everything from creative trade show displays and custom booths to effective trade show marketing and event branding solutions. They also handle tradeshow #logistics, booth rentals, lighting solutions, and virtual exhibits. Exhibit Associates excels in project management, ensuring seamless booth installation and crafting impactful exhibition designs and event marketing strategies.


17 views0 comments

Recent Posts

See All


Post: Blog2_Post
bottom of page